Company Profile

MUCH IS COMMUNICATED about Sterling Tree Studio by its name. As a marketer of fresh, clean designs to multi-purpose segments of the contract furniture market, Sterling Tree specializes in products providing a beautiful balance of materials – particularly metal, wood and upholstery. The term studio is indicative of the company’s strong willingness and capability to customize solutions for clients.

The company is strongly committed to onshore manufacturing. While the majority of components are produced in wholly owned NC-based facilities, internal manufacturing strengths are supplemented through close alliances with primarily onshore suppliers. This is intended not only to keep jobs at home but to enhance the ability to service customers.

While Sterling Tree Studio is a new entrant to the contract furniture market, its parent company is a well established entity in US furniture manufacturing.

Sterling Tree Studio is a wholly owned division of Carson’s, Inc., a North Carolina-based corporation. Having begun operations as a manufacturer of residential furnishings in 1946, Carson’s brings over 60 years of industry experience to bear with this new endeavor.

This third generation family business, founded by former High Point, NC Mayor Carson Stout, operates as a privately held corporation employing roughly 160 people and manufacturing within a quarter of a million square feet of space in North Carolina's furniture belt.

With the addition of Sterling Tree Studio to the corporate umbrella, the corporate structure now spans three divisions. The largest of the divisions is Carson's Hospitality, a progressive manufacturer of custom upholstery and metal furnishings for the hospitality market. The additional sister division is The Joseph Dean Company, a factoring concern.

Corporate strengths include the company’s high degree of vertical integration. Carson’s maintains in-house wood frame-making capability as well as in-house upholstery capability. Therefore, the company has direct control over a high percentage of its manufacturing processes.